FTC and two states sue Hims and Hers over charge at intake subscriptions, hidden cancellation and health data sharing
A July 29, 2026 complaint by the FTC, Utah and California alleges customers were charged and enrolled in recurring prescription plans right after an intake form, that cancellation was hidden, and that health data went to Meta and Snap. The company denies it, and nothing is decided.
The complaint, filed in the Northern District of California on a 2 to 0 Commission vote, alleges Hims and Hers promised a provider consultation, took billing details with assurances of no charge until a prescription, then enrolled most consumers in a recurring subscription shortly after the intake form without a consultation or a chance to approve the treatment. It alleges refill timing was not clearly disclosed and the online cancel button was hidden behind several steps.
It further alleges that sensitive health information was shared with advertising platforms including Meta and Snap through customer lists and website tracking, despite privacy promises. Claims are under the FTC Act, the Restore Online Shoppers' Confidence Act, Utah's Consumer Sales Practices Act and California's false advertising and unfair competition laws. These are allegations in a pending case.
- Telehealth platforms billing recurring prescription subscriptions from an intake form.
- Pharmacies that fulfil those subscriptions and appear on the card statement.
- Any pharmacy site running advertising pixels on pages where patients enter health information.
A complaint against one company. The legal theories, under the FTC Act and the Restore Online Shoppers' Confidence Act, apply to any subscription checkout.
| Source published | July 29, 2026 | Complaint filed in the Northern District of California; FTC press release. |
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The same checkout that draws a consumer protection complaint draws card network disputes, and a dispute program does not distinguish the platform that built the funnel from the pharmacy that filled the order. Charge at intake, an undisclosed refill cycle and a buried cancel path are the pattern on both sides.
- Walk through your own or your partner's checkout and confirm the charge, the refill cycle and the cancel path are shown before any card is charged.
- Provide a one step online cancellation for any recurring program.
- Audit which third party tags fire on pages where a patient enters a condition or medication.
Payment and Compliance History. The Payment and Compliance History domain reviews dispute history and regulatory actions. Subscription billing disputes and consumer protection complaints are inputs to that review.
- FTC and States Act Against Hims and Hers for Deceptive and Unlawful Privacy Practices PrimaryFederal Trade CommissionRetrieved Sep 21, 2026
Press release of July 29, 2026 describing the complaint's allegations, the statutes invoked and the 2 to 0 vote.
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